About Us

Proudly servicing Asheville and Hendersonville and the surrounding communities with American-made flooring since 1971.

Flooring Made in USA | Leicester Flooring


Proud to Sell Only American-Made

Leicester Flooring is a family-owned flooring company celebrating 50 years in business. J.B. Snelson and his wife Alma started the business from their home in the Leicester Community in 1971. It has grown to include two major flooring centers in Asheville and Hendersonville, NC.

For many years Leicester Flooring was a “mom and pop” operation, with Mrs. Snelson handling sales in the office while her husband supervised installation. The couple’s integrity and attention to customer service has made Leicester Flooring the preferred choice of builders in our community as well as “WNC’s most trusted name in floor covering.”

Their son Brad grew up in the business and took over at the ripe age of 21 when his parents retired. Since then, Brad has grown the company while keeping in place the core values that have made Leicester Flooring a 50-year success story!

Artboard | Leicester Flooring
About Us | Leicester Flooring
Know About Us | Leicester Flooring


Why Choose Us?

Despite competition from chain stores & big box retailers, it’s the “Leicester Difference” that keeps customers coming back. It’s really quite simple: We offer the best selection, the best installers, and the best warranties in the flooring business. Combine these with our low pricing and you get the best value for your money.

Visit either of our two spacious North Carolina showrooms and see all our latest offerings – alongside timeless favorites – in wood, carpet, vinyl and tile flooring. You’ll find no cookie cutter solutions here – just plenty of selection for you to express your own taste and style. Our friendly, non-commission sales staff really know their flooring and can advise you on the best products for every taste and budget.

We never forget that our business was built on the backs of our skilled installers, most of whom have worked for us for many years. They treat each customer’s home with respect, doing their job expertly and neatly. We back up their work with our exclusive lifetime warranty on installation, which helps keep us an A-plus rating with the Better Business Bureau.

We’ve told you about the “Leicester Difference,” so come see us and experience it for yourself!!!

“Let the beauty of the Lord our God be upon us, and establish the work of our hands.” ~ Psalm 90:17

Hardwood Care & Maintenance Services | Leicester Flooring

Our Blog

Check out our blog for flooring tips & tricks, news about new products & styles, and more.


"We love the fact that these folks only sell American made flooring. We will always support a company that supports our nation as both of our sons are in the armed forces. The carpet was priced fairly and the installation was quick and painless. We HIGHLY recommend Leicester Flooring."

Elizabeth Gum


"Can't speak highly enough about my experience with Leicester Flooring. Laurie was extremely helpful from the second I walked in to the showroom. She went above and beyond to help find the best options. Great communication every step of the way, from measurement to install. You could tell the installation guys, Carl and Kirk cared about the quality of their work and it shows. Thanks!"

Brett Hinshaw

Why Choose Us | Leicester Flooring

Why choose us?

Leicester Carpet is a family-owned flooring company celebrating 50 years in business. We changed our name from Leciester Carpet to Leciester Flooring because we’ve always been more than carpet! Not only do we have the best selection in carpet, but we also have the best selection in hardwood & luxury vinyl tile and plank. We take pride in selling only American-made flooring.  It is the core of what we believe in as a company.  We invite you to click below to learn more about our history and the “Leicester Difference”.

Contact Us | Leicester Flooring


Reach out to us today with your questions and get in touch with our team of experts!

Schedule an In-Home Measure | Leicester Flooring


Schedule an appointment with a professional to get measurements & estimates ahead of your purchase.

Flooring Financing | Leicester Flooring


Are you looking for assistance with financing? At Leicester Flooring, we've got you covered!